My Star Brand Beef Kickstarter!

☆ April 6, 2016


I lauched a Kickstarter! Click HERE to check it out!

What is a Kickstarter? Some use it for fundraising, some use it for pre-orders. I am using it for both! My goal is to get a reefer trailer for Star Brand Beef deliveries. I am offering some great rewards – special edition products I have never had in my shop before and will likely not have again. The Kickstarter lasts for one month. Then, poof!

I put my heart and soul into this. I really hope you enjoy the video and will help me spread the word. I don’t consider this Kickstarter to be just about me and Star Brand Beef – I hope it will help spread the message and mission of humanely-raised meat and continue to “kickstart” that conversation. Har har. I launched the Kickstarter yesterday to the Star Brand Beef mailing list, and we’ve already met my goal! And we made it to the “What’s Popular” food page on the Kickstarter site! This is really thrilling. Anything and everything the Kickstarter brings, above and beyond the goal amount, will go straight into improving and expanding Star Brand Beef.

I apologize in advance for the Kickstarter pimping I’ll be doing for the next month – as I said, I put my heart and soul into this and I want to see it fly. If you’re not on the Star Brand Beef delivery route, or if you don’t eat meat but want to help change the status quo of the industry, please consider checking out my Kickstarter, backing it if you see something you like, and sharing the link. I’m hoping the the Kickstarter will be a catalyst for discussion and contribute to the expanding awareness of the conventional meat industry, of feedlots, of the treatment of the animals that produce and become our food, and how all of that needs to change. I want people – consumers and ranchers alike – to see that there are other options, really great options that support the autonomy of ranchers and the welfare of animals and the environment.

And just in case I haven’t offered enough links, click HERE to visit my Kickstarter!

If you’re interested in ordering Star Brand Beef and missed the email blast yesterday, here’s the latest and greatest:

The 2016 delivery routes are posted HERE. Chicago, I’m coming back! Phoenix, I’m coming back! California, I’ll always love you! With a successful Kickstarter, I hope to be able to do SO MUCH MORE in coming years, including more routes and smaller FedEx orders.

This winter, I spent a few weeks apprenticing with my butcher. What an education. I learned so much! I’ve made some changes to the standard mini and quarter order cut lists based on my new knowledge. You can see the cut lists for mini and quarter orders HERE. As always, half and whole beef orders may be fully customized by the customer, and I am happy to answer any questions or give suggestions if needed/desired.

★ 2016 ORDERING ★
My early bird beef specials on the Kickstarter sold out almost instantaneously – but my exceptional, humanely-raised beef and lamb is still available through my Star Brand Beef website and Shop. If you gather a few “partners in dine” and split a whole or half together, you will get the same discounted pricing as the early bird specials!

Pricing on smaller orders went up this year. It had to happen; I’ve been staving it off as long as I could. I really like the pricing situation I came up with: larger orders come with larger savings. You can still get my original, heavily discounted pricing when ordering a whole beef, and darn close to it when ordering a half.

If you are on a budget: Gather everyone you know and go in on a whole or half together!  It’s so do-able. Cooperation is my new obsession and motto – it makes the impossible possible! I am happy to cut whole beef orders the same way I cut minis to make it super easy to split up amongst a big group once you get it. Eight people at $690 each = the same amount of beef as a mini, per person, at a huge discount. With a half beef, you only need three other people.

And lamb is back for the second year! And it is already almost sold out…. so, please act quickly if you’d like lamb.

Thank you all, so much – none of this would be possible without your support and enthusiasm and encouragement and your trust in me.





23 Responses to “My Star Brand Beef Kickstarter!”

  1. Susan
    April 6th, 2016 @ 9:38 am

    When you say reefer, i assume you mean refrigerated not marijuana infused!(I’m from Colorado, nuf said)

  2. JenniferSD
    April 6th, 2016 @ 9:40 am

    I’m waiting for the fedex shipments to start. :)

  3. LJ
    April 6th, 2016 @ 9:43 am

    This is so awesome!!!

  4. Katie H
    April 6th, 2016 @ 10:04 am

    I am so proud of this! Proud because I love the food movement that is happening, is really really happening, to support farmers and animals and our own bodies! Amazing work!

  5. Lindsay
    April 6th, 2016 @ 10:07 am

    Bahaha @ the reefer comment. :)

    You’ve already surpassed $10k, that’s awesome, Shreve!!

  6. Toni
    April 6th, 2016 @ 10:27 am

    I wish you could deliver to Canada :) I don’t eat meat but my husband would really love this. Good luck and best wishes! I hope this will spur the needed change in the industry!

  7. Lindsay in Oregon
    April 6th, 2016 @ 10:35 am

    Bummed to see Oregon isn’t on the delivery route this year, but we still have a lot left from last year’s order anyway :) LOVE this beef and can’t wait for the next time you’ll be out here! Thanks for providing a quality, affordable source for humanely raised beef so us meat eaters can feel good about where it came from.

  8. Taylor
    April 6th, 2016 @ 11:21 am

    Pledged today – hoping for Fedex or delivery to VA some day!

  9. bp
    April 6th, 2016 @ 2:21 pm

    HAHAHAHA You’ve already surpassed your goal and you have ’30 days’ left!

    To bad you don’t get to MO.

  10. shreve
    April 6th, 2016 @ 3:55 pm

    S ~ ha!!! I just found this amazing solar-powered reefer, which I *totally* want to make if the kickstarter grows enough to fund it:
    Then I’d have a green reefer!

    Thank you so much, all y’all, for your wonderful words of support!!! <3

  11. Anna
    April 6th, 2016 @ 5:34 pm

    Check into the solar systems designed for camper vans — totally a DIY/conversion strategy instead of having to buy something pre-manufactured. I’m betting there’s someone out there in the camper conversion world who could easily help you “green up” whatever you buy!

  12. JaneK
    April 6th, 2016 @ 5:53 pm

    love the video; love your message! Don’t love the fact you don’t make it South to AL :( someday, right?!

  13. mlaiuppa
    April 6th, 2016 @ 7:30 pm

    You’ve topped $12,000 and still have 29 days to go.

    I’m waiting on a check before I put mine in.

  14. Ericka
    April 7th, 2016 @ 12:21 pm

    Way to go Shreve!!! You are just awesome!! Happy for you

  15. shreve
    April 7th, 2016 @ 12:29 pm

    A ~ I will definitely check into that!!

    to everyone ~ THANK YOU THANK YOU THANK YOU!!!

  16. GD
    April 8th, 2016 @ 5:34 am

    I couldn’t help but smile when I saw IL is as far “East” as east gets. I am in FL. That is east! :)

    Love the picture of you on (I do believe) Frisco.

  17. rockrat
    April 9th, 2016 @ 10:28 am

    Kind of curious about the reefer trailer paired with the F-250. I’m assuming its a 20ft cargo container reefer mounted on a gooseneck trailer and there’s a bed-mount hitch in the F-250. The web feedback I found is that the standard height cargo container catches a lot of wind without a truck cab up front, and the poor pick-up truck will get hilariously bad gas mileage.

    Some suggestions for a path forward: Rent a diesel pick-up with an extra large tank. Use a low clearance (6ft) reefer container. A solar-powered refrigeration unit would provide about 4kWh from a 20ft by 10ft surface, while its sunny. That would just about match the power required for refrigeration. For 12-14 hours a day, some other power source would be required.

  18. Sandy G.
    April 13th, 2016 @ 12:05 am

    Happy Birthday to you and to Charlie! I can’t believe it’s been 9 years already. I’ve been following along since he was a baby, curled up with Eli. ❤️

  19. Helene
    April 13th, 2016 @ 2:53 am

    Short question: do you also deliver abroad (and I guess that would be by mail). I live in the Netherlands and am certainly interested in buying AND tasting your beef!

  20. Karen
    April 13th, 2016 @ 7:29 pm

    I just keep watching your little video over and over~ it’s great!

  21. rockrat
    April 20th, 2016 @ 10:17 pm

    I like the music.

  22. mlaiuppa
    April 22nd, 2016 @ 8:25 pm

    With 13 days to go and over $18,000 pledged you’ll probably fund at over 200%.


    Now you have to decide how big and what kind of trailer and if you want to put some aside for a new truck. Maybe with a bigger cab you can set up for sleeping. Or get a camper shell for your current truck.

  23. bp
    May 4th, 2016 @ 4:22 pm

    WE DID IT!!!! 20,005 w 147 Backers w 50 hours to go.

    #ibackedstarbeef #details!!!

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